Why is an SEO content audit necessary?
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Your site likely has a lot of usable content. Meaning, it may not be performing how you want it to right at this moment. However, that doesn’t mean that it can’t be optimized to perform better.
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Your site may have duplicate content, or content that is cannibalizing keywords, that may need to be reworked.
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The organization and structure of you content may not align with Google’s best practices. Many websites, when we conduct a content audit, do not have their site architecture optimized properly.
Our SEO content audit process
The benefits of an SEO content audit
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You’ll have complete clarity on your current situation – what’s working, what’s not, and how to fix it.
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You’ll find potentially dozens (if not hundreds) of opportunities to optimize your current content so that your site performs better.
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You’ll feel confident knowing that your content aligns with Google’s best practices and is helping your site perform better.
What will happen if you don't invest in an SEO content audit?
Your site's content may be inhibiting your performance. Who wants that?
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You may have duplicate content or content that is cannibalizing keywords. And, without a thorough content audit, you wouldn’t know it.
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You will miss out on opportunities to optimize your content, reducing your chances of increasing leads and revenue.
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Your site, if the content audit comes back with many errors, may be penalized by Google, leading to long-term problems.
Our SEO content audit philosophy
Gather as much data as possible. The more data we have to work with, the better informed decisions we can make.
Create a roadmap that aligns with Google’s best practices.
How to get started with your SEO content audit - 3 easy steps:
FAQs about SEO content audits:
What Is A Content Audit?
A content audit is a comprehensive analysis of all the content published on your website. A content audit helps determine whether content is stale, needs more optimization, or is fine as is.
Why Are Content Audits Important?
A content audit can help you identify valuable insights like what content is performing best, which topics are users engaging with most, and also ensure that your content is properly optimized for SEO best practices.
How Does A Content Audit Work?
A content audit involves looking at a list of all the URLs on your website and their defining metrics to determine whether content should be improved, consolidated, removed, or kept as is.
When Do You Need Content Creation Vs. A Content Audit?
Typically, a content audit can determine if you also need content creation. Some content may have good user intent, but lack the optimization and valuable content to perform. Re-writing these content pieces can help solve this problem.
Will Removing Content Hurt Your SEO?
Having a large bulk of content does not necessarily equate to better visibility in search engines. Removing content that isn’t highly valuable to users can help improve your website’s authority.
How Much Does A Content Audit Cost?
The cost for a content audit varies from project to project and is based on a customizable pricing structure.
