Why is local SEO necessary?
1
There has been a 150% increase in “near me” searches on Google. If you’re a business that serves local clients, it’s extremely likely that they’re using “near me” searches.
2
Local searches, such as “nutritionist in Los Angeles,” are likely to result in Maps results on Google. And over 50% of people initially click on those businesses that rank in the Maps section. If you’re not ranking there, then you’re missing out.
3
Local SEO is a long-term strategy that allows you to get more local exposure.
Our local SEO process
The benefits of local SEO
1
You get more local exposure in the neighborhoods surrounding your business. Basically, more and more of your target audience will see your brand online.
2
You’ll see an increase in phone calls and leads, which will likely result in more revenue for your business.
3
It can help you outperform competitors. In many industries, competitors have poor local SEO. Therefore, you have the ability to outperform competitors quickly.
What will happen if you don't invest in local SEO?
You'll keep losing to your competitors.
1
Your site won’t rank in the Maps part of Google, which is where most local buyers spend browsing online.
2
You won’t see an increase in organic leads and phone calls through people finding you online. You’ll have to rely on old-school marketing tactical like word-of-mouth, which don’t scale.
3
You’ll continue falling behind competitors, who will happily steal your potential clients month-after-month.
Our local SEO philosophy:
Build a robust digital presence so that Google sees you as the most authoritative and relevant business for your target audience’s searches online.
Create relevant, localized content so that your website is likely to rank in the maps part of Google and the organic part of Google.
Ensure that the technical part of your website is optimized for local searches by implementing back-end code such as schema.
How to get started with local SEO - 3 easy steps:
FAQs about local SEO:
What Is Local SEO?
Local SEO is the practice of optimizing your business’s website and Google My Business for local search queries.
What Is Google My Business?
Google My Business is a listing for your business that pops up when users type in relevant local search queries. Think of this as your virtual storefront.
Will I Need To Make Changes To My Website For Local SEO?
Yes. Chances are, your website is not as optimized for local SEO as it can be. Making changes that align with local SEO best practices can help increase your local visibility on Google.
What Is The Difference Between Local SEO and Regular SEO?
While regular SEO focuses primarily on your website, local SEO requires optimization for your website and Google My Business to increase your local exposure and help your business get featured on the 1st page in the local map pack.
How Do I Know If Local SEO Is The Right Strategy For My Business?
Do you have a physical store location? If so, your business can benefit from local SEO. E-commerce type businesses will benefit from regular SEO since only local brick and mortar businesses can apply for a Google My Business listing.
How Much Do Local SEO Services Cost?
The cost for local SEO services can vary depending on the type of services that your business needs.
